Total consumer spending on games topped $60B in the US in 2025

June 3, 2026 - 21:54

Consumer spending on video games in the United States crossed the $60 billion mark last year, according to the latest industry data. The Entertainment Software Association's 2026 Essential Facts report reveals that total spending reached a new high, driven by a mix of game purchases, in-game transactions, and hardware sales.

The figure represents a steady climb for an industry that has seen consistent growth over the past decade. Analysts point to the continued popularity of live-service titles, which keep players engaged long after the initial purchase. Subscription services also played a major role, as more gamers opted for monthly access to large libraries rather than buying individual games.

Hardware sales contributed a significant portion of the total, with the latest generation of consoles still seeing strong demand. Accessories and peripherals, including high-end controllers and VR headsets, also added to the overall spending.

The report highlights that the average gamer now spends more time and money on interactive entertainment than ever before. Mobile gaming remains the largest segment by player count, but console and PC spending still account for the bulk of revenue.

Industry observers expect the trend to continue, especially as new technologies like cloud gaming become more accessible. The $60 billion milestone underscores how deeply gaming has become embedded in American entertainment habits, competing directly with streaming services and traditional media for consumer dollars.